Sometimes, no matter how hard you try (too hard perhaps?) the ideas and words just don't materialise. Sometimes, too many words pour out and you don't know where or what to edit.
If the tips below don't work, call me!

Mind-Map - Be childlike. Start every project with a big, colourful mindmap where anything goes! Add the power of teamwork - the combined energy of several brains working in a fun atmosphere is unbeatably creative.

Think about the psychology behind the words - write with the outcome firmly in mind - think backwards! What emotions are you trying to evoke with your words, what would motivate YOU - put yourself in your client's shoes - what's on their wish list?

Humble is good - Ask for feedback. When you think you've finished, ask a few objective colleagues to proof read and provide feedback (or ask a copywriter to review what you've produced). Avoid proof-reading your own work because if you've made a mistake, you're quite unlikely to spot it!

Edit, edit and edit again - Less is more. We all have way too much reading material to plough through on a daily basis so avoid irritating people with wordy copy. Get the message across swiftly, make the call to action urgent.

The never-ending job - If a project has been hanging around for too long or has been 'tampered with' by many pens, it may be time to call in an objective outsider for a fresh injection of ideas, and a swift conclusion! Don't agonise over it, just pick up the phone...