It's not always necessary to dazzle...
a funeral director
for instance - it wouldn't
be appropriate. Different projects
need different treatment - smart, conservative,
functional, flamboyant, sassy, etc. Some jobs are quick and
easy,
some
take a lot of thought and planning.
It would be a lie to say that the best outcomes begin
with a
great brief - being given a scant brief or a completely
free
hand will also produce great results. The bottom line is,
the
job is not complete until you are happy, and with a
choice of
over seven million images (that's just one stock library),
expert typography and layout, topped-off with precision copywriting
to tie it all
together, your
marketing materials will hit the spot.
And once a price is quoted, it is fixed - so no
nasty surprises!
